Rank & Grow Agency
Marketing Agency · Multi-client
From 4 to 18 clients in 6 months, no new hires.
About the company
Rank & Grow Agency is an Irish boutique marketing agency founded by James O'Brien. They do SEO, content marketing and paid media for SMB clients in tech, e-commerce and hospitality.
Starting point
The challenge
Rank & Grow had a classic scaling problem. James and his 2 employees could max out at 5 clients well-served. Each new client meant a new freelance copywriter (€800-1,500/mo) which crushed margins. Clients complained about inconsistent quality. James knew he had to either stop growing or become a bigger agency — both unattractive.
The approach
The approach
Scriberank Agency plan set up for 20 client websites in one dashboard
Per client own niche profile, writing style and language (EN, NL, DE)
White-label reporting: clients see Rank & Grow branding, not Scriberank
Auto-publishing via WordPress and webhooks to custom CMSs
Adjusted pricing: €399-1,200/mo per client, margin went from 32% to 78%
Timeline
Timeline
Month 1
Migrated 4 existing clients · 92% retention
Month 2
3 new clients · margin rises to 58%
Month 3
10 clients · first case studies ready for sales
Month 4
14 clients · sales cycle drops from 6 weeks to 2
Month 6
18 clients · €34k MRR · 78% margin
In their own words
"We manage 18 client websites with Scriberank and I work fewer hours than when we had 4 clients. What used to take a team now takes one tool. I bill my clients the same as before but my margin doubled."
James O'Brien
Director, Rank & Grow Agency
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