Every term you need,
clearly explained.

GEO (Generative Engine Optimization)

GEO is optimizing content so AI systems like ChatGPT, Gemini and Perplexity cite your brand in their answers.

Citability

Citability is the degree to which AI models find your content trustworthy enough to quote in their answers.

llms.txt

llms.txt is a text file on your website that tells AI systems which content they may use and how they should understand your brand.

Schema markup

Schema markup is structured data (JSON-LD) that tells search engines and AI models what a page actually is — an article, product, FAQ or recipe.

Keyword difficulty (KD)

Keyword difficulty is a 0-100 score indicating how hard it is to rank for a specific keyword on Google's first page.

SERP

SERP stands for Search Engine Results Page — the page you see after typing something into Google.

Long-tail keyword

Long-tail keywords are specific 3+ word queries with low volume but high intent and low competition.

E-E-A-T

E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness — Google's framework for assessing content quality.

Humanizer

A humanizer is software that adjusts AI-generated text so it's no longer recognizable as AI by detection tools and humans.

Content calendar

A content calendar is a structured schedule showing which articles will be published when, with which keyword target and in which production phase.