ModeFashion.nl
E-commerce · Women's fashion
From 200 to 6,800 daily organic visitors, no Google Ads needed.
About the company
ModeFashion.nl is a Dutch women's fashion webshop with 1,200+ products in 8 categories. Founded in 2019 by owner Lotte de Vries, targeting the 25-45 demographic.
Starting point
The challenge
ModeFashion was 80% dependent on Google Shopping. Every time the ads budget ran out, sales tanked. Category pages were empty — just filters and products. Product descriptions came directly from suppliers (duplicate content). Lotte knew SEO was the answer but had no time or budget for a copywriter.
The approach
The approach
Category content written for all 8 main categories (avg 800 words, SEO-optimized)
Weekly 4 buying guides ("Best X for Y", "X vs Z", seasonal trends)
Product descriptions rewritten for top 200 best-selling products
Local long-tail content about fashion trends and seasonal campaigns
Auto-publishing to Shopify with Schema.org Product markup
Timeline
Timeline
Month 1
Category content live · 28 buying guides published
Month 2
+180% organic traffic · 47 keywords in top-20
Month 3
+780% organic traffic · CAC drops to €19
Month 4
+3,300% traffic · ads budget halved
Now (month 8)
6,800 daily visitors · ads dependency gone
In their own words
"I thought our webshop would never rank. The internet is full of fast-fashion competitors with massive SEO budgets. But Scriberank found niches where they're not even present. We're profitable now without ads."
Lotte de Vries
Owner, ModeFashion.nl
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