GrowthFirst B.V.
B2B SaaS · Marketing automation
From 0 to 12,400 organic monthly visitors in 4 months.
About the company
GrowthFirst is a Dutch B2B SaaS for marketing automation, founded in 2023. They serve SMB companies looking to automate email campaigns and lead nurturing.
Starting point
The challenge
GrowthFirst had a great product but was completely dependent on LinkedIn Ads and cold outreach. CAC was €180 per trial user. Their blog had 5 articles written by the founder, but nothing was being published consistently. They tried a freelance copywriter (€150 per article) but could afford max 4 articles per month.
The approach
The approach
Scriberank analyzed 30+ B2B SaaS competitors in the marketing automation niche
Found 142 commercial-intent keywords competitors ranked on and GrowthFirst did not
Generated 28 articles per month: comparison content, "alternative" pages and use-case landings
Direct WordPress publishing with proper internal linking and schema markup
GSC tracking per article so within 4 weeks they could see what worked and refine strategy
Timeline
Timeline
Week 1
Setup + onboarding · keyword strategy review
Month 1
28 articles published · first GSC impressions
Month 2
+340% traffic · 12 keywords in top-20
Month 3
+1,200% traffic · 24 keywords in top-10
Month 4
+5,804% traffic · 47 keywords in top-10 · break-even on SEO
In their own words
"Within 3 months our website was on page one for 12 commercial keywords. We stopped LinkedIn Ads. CAC went from €180 to €23. Unrealistically good but it actually happened."
Thomas van den Berg
Founder, GrowthFirst B.V.
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