SERP
TL;DR
SERP stands for Search Engine Results Page — the page you see after typing something into Google.
A SERP (Search Engine Results Page) is the results page a search engine displays after a query. A modern Google SERP contains more than blue links: AI Overviews, featured snippets, knowledge panels, "People also ask" blocks, video results, local results and paid ads.
Why it matters
Why it matters
The top 3 organic positions together capture 50-75% of all clicks on a SERP. But that "top 3" isn't reliable anymore — featured snippets and AI Overviews can absorb all organic clicks before a user reaches position 1. Understanding which SERP features appear for your target keyword is essential.
How to use it
How to use it
- 01 View the SERP for your target keyword in incognito mode.
- 02 Identify whether featured snippet, AI Overview or "People also ask" appears.
- 03 Optimize content to win that specific SERP feature.
- 04 For commercial keywords: check if paid ads dominate the top — organic start is then more expensive.
- 05 For informational queries: AI Overviews are increasingly dominant, aim to be cited there.
Example
Search "what is geo seo" and you see an AI Overview giving the definition, followed by "People also ask", and then organic links. The organic top result is much less valuable than it used to be.